Digital Marketing - Thrillax

From CAC to LTV: Why SEO is the Secret Sauce for SaaS Growth

If you’re running a SaaS business, you’ve likely heard terms like CAC (Customer Acquisition Cost), LTV (Lifetime Value), ARR (Annual Recurring Revenue), MRR (Monthly Recurring Revenue), churn rate, and NDR (Net Dollar Retention). These aren’t just fancy metrics—they’re the heartbeat of your business growth. But here’s the twist: SEO can be the game-changer that bridges […]

The (Four) 4ps of Digital Marketing for Your Business

Let’s get one thing straight: marketing isn’t what it used to be. Sure, the classic 4Ps—Product, Price, Place, and Promotion—still matter, but in today’s digital-first world, they need a serious upgrade. After two decades in the trenches of SEO and digital strategy, I’ve learned one universal truth: marketing is about people, not just products. So, […]

Digital Marketing Trends to Watch in 2025

We don’t just adapt to the ever-changing digital marketing landscape—we aim to redefine it. As a digital marketing company driven by innovation, we bring strategies that connect businesses to their audiences with real impact. Our expertise lies in understanding these trends and making them work for your business. The trends we explore here for 2025 […]

The Human Side of Search: How SXO is Changing the Game

💭 SXO is about understanding the human element behind every search query. It moves beyond the technical aspects of SEO to consider the motivations, emotions, and needs of the searcher. This holistic approach focuses on creating websites that are not only easily found by search engines but are also enjoyable and valuable for users. Beyond […]

From In-House to Agency: A Smarter SEO Solution

SEO Agency vs. In-House Team: Who Wins the Ranking Rumble

When it comes to SEO, the debate between in-house and hiring an agency is as old as time—or at least as old as Google’s first algorithm. But what is it that makes an agency stand out from an in-house team, and why should you even consider outsourcing such a critical part of your marketing strategy? […]

Forget AI Fears—GEO Is Your SEO Game-Changer

SEO pros research keywords, content writers craft the perfect blog, and then—bam!—along comes AI, typing away faster than a caffeine-fueled writer on a deadline. Tools like ChatGPT are out here producing blog posts, sales copy, and articles in mere seconds. Suddenly, SEO professionals are left wondering if they’re about to be replaced by robots. The […]

8 Must-Try Strategies to Boost Your SaaS Conversions in 2025

Hey SaaS founders and marketers! 👋 Are you ready to turn your website visitors into loyal customers? If your answer is a big “YES”, then stick with me. 2025 is bringing some exciting opportunities (and challenges), and we’re here to help you navigate through them. In this post, we’ll walk through 8 must-try strategies to […]

How to Use Customer Testimonials to Improve SEO

Pretend you’re on the lookout for an iPhone 16. You’ve done your research but still feel unsure. What do you do next? Check the reviews! That’s exactly what your potential customers are doing when they land on your website—scoping out testimonials to see if you’re the real deal. Now, here’s where things get interesting: Testimonials […]

How to Create Content for User Intent (Step-by-Step Guide)

How User Intent Completes Your Content Strategy

Alright, imagine this: you walk into a restaurant and ask the waiter for a juicy burger, and instead, they hand you a salad. Sure, the salad might be good, but it’s not what you asked for, right? That’s exactly how your audience feels when they search for something, and your content gives them something else. […]

SEO Keywords: When to Go Short and When to Go Long

Short-Tail vs Long-Tail Keywords: Drive SEO Success

If you’ve ever dipped your toes into the world of SEO, you’ve probably heard the terms long-tail and short-tail keywords. But what do they mean? More importantly, which one is best for your business? The truth is, both have their place in a solid SEO strategy, but they come with their own advantages and disadvantages. […]