Author Archives: Krunal Soni

“Should we write about everything in our industry, or focus only on what we sell?” If you have ever worked on SEO, this question comes up sooner or later. Some teams want to become the go-to experts for one specific topic. Others want to rank for everything related to their category. Both sound smart. Both […]

“Your content creates awareness. Your sales team closes deals. And there’s a massive gap between them.” Sound familiar? Your marketing team produces blog post after blog post, mostly “what is X?” or “top tips” content. Meanwhile, sales is fielding calls full of questions like “How much does this cost?” or “Which product fits my team […]

“We published 100 articles this year. Traffic is flat.” If you have said this or heard it in a marketing meeting, you are not alone. Your content calendar looks impressive. Your writers are busy. Your CMS is packed with published URLs. From the outside? You look productive as hell. But your rankings? They are not […]

Why Organic Traffic Looks Good But Growth Feels Stuck “We are doing 10,000 organic visits a month.” For most founders and CMOs, that sounds like success. But here’s the question that the number doesn’t answer: How much of that traffic represents new demand versus people who already knew you existed? Across B2B SaaS and service […]

Let’s talk about something frustrating. Your pricing page converts like crazy. It’s where browsers become buyers, where tire-kickers turn into customers. But somehow, it’s also the page getting the least organic traffic on your entire site. Your blog? Crushing it with thousands of monthly visits. Your pricing page? Maybe 30-50 organic visits if you are […]

You published content consistently last year. Maybe 30, 40, even 50 blog posts. Now take a hard look at your analytics. How many of those posts bring in meaningful organic traffic? For most teams, the honest answer is uncomfortable: more than half of that content barely gets seen at all. This isn’t a reflection of […]

Your website might still rank on page one of Google. But fewer people are clicking. Instead, they are reading the AI Overview at the top of the results, getting what they need, and moving on, without ever visiting your site. This is the uncomfortable pattern many teams are seeing right now. Rankings look fine. Traffic […]

Your website ranks on page one of Google. But when someone asks ChatGPT the same question? You don’t exist. Welcome to the AI visibility gap, and you are definitely not alone in this. The Problem We are All Facing Here’s what’s happening. Your traditional SEO might be working exactly as expected. Your pages are indexed. […]

You have probably noticed it by now: ask ChatGPT or any AI tool a question, and you will see the same handful of websites cited over and over again. For smaller companies, especially in SaaS, travel tech, or specialized software, this feels like being locked out before you even get a chance to compete. If […]

Here’s a weird experiment you can try right now. Researchers at ILoveSEO.net highlighted the Ahrefs “Xarumei” experiment, where a completely fictional mineral/brand called “Xarumei” was created and seeded across multiple low-authority websites. Back then, some AI models, like Perplexity, treated the detailed, but fake, content as fact. Others, like Gemini and Claude, were more cautious. […]