Author Archives: Krunal Soni

You have probably noticed it by now: ask ChatGPT or any AI tool a question, and you will see the same handful of websites cited over and over again. For smaller companies, especially in SaaS, travel tech, or specialized software, this feels like being locked out before you even get a chance to compete. If […]

Here’s a weird experiment you can try right now. Researchers at ILoveSEO.net highlighted the Ahrefs “Xarumei” experiment, where a completely fictional mineral/brand called “Xarumei” was created and seeded across multiple low-authority websites. Back then, some AI models, like Perplexity, treated the detailed, but fake, content as fact. Others, like Gemini and Claude, were more cautious. […]

Keywords haven’t stopped working. They have stopped deciding outcomes. In the old days of search, keywords were the bridge between what you typed and the stuff you found online. Getting the exact words right was super important to show up high in the results. It was a simple system. But now, with AI-powered search, things […]

The Reserve Bank of India (RBI) has mandated that by October 31, 2025, all Indian banks must migrate their websites and digital banking platforms to a “.bank.in” domain.

Customers Love Your Product. So, Why Can’t Anyone Find You on Google? You have done the hard part. Customers love your product. Retention is solid. Word of mouth is working. Sales conversations feel easy. You have found product-market fit. So why does your website still get no organic traffic? Most teams assume that once product-market […]

Your content is getting cited by ChatGPT. Great, right? Except that the pricing quoted is wrong. The feature list is outdated. And the positioning sounds like something you would never say. Welcome to the new SEO nightmare: AI search hallucinations. AI tools don’t just summarize content, they reconstruct it. When your pages are unclear, outdated, […]

Everyone promises results in 3-6 months. Almost no one explains what actually happens during those months. After tracking 89 SEO projects over 5 years, here’s the uncomfortable truth: most companies quit SEO right before it starts working. Not because SEO failed, but because expectations were completely off. This matters because timeline confusion is the #1 […]

Here’s a painful truth: Most companies burn through $50K-$200K on SEO before finally admitting it’s not working. And by the time they do? The damage is done. Budgets are exhausted, internal trust in SEO is shattered, and everyone walks away thinking “SEO just doesn’t work for our business.” But here’s what we have learned: SEO […]

The wrong SEO agency can waste 6-12 months of your time and burn through $50K+ with nothing to show for it. And here’s the frustrating part: on sales calls, most SEO agencies sound the same. They all promise “data-driven strategies,” “high-quality content,” and “sustainable growth.” They all show polished decks with impressive graphs. And almost […]

15,000 monthly visitors. 8 conversions. Sound familiar? If your website is getting organic traffic but not converting, you are not alone. In fact, this is one of the most common and most frustrating problems businesses face with SEO. The hard truth: traffic is a vanity metric. It looks good in reports. It feels like progress. […]