Krunal Soni, Author at Thrillax

The Human Side of Search: How SXO is Changing the Game

💭 SXO is about understanding the human element behind every search query. It moves beyond the technical aspects of SEO to consider the motivations, emotions, and needs of the searcher. This holistic approach focuses on creating websites that are not only easily found by search engines but are also enjoyable and valuable for users. Beyond […]

What You Do Different Than In-House SEO, Why Should I Hire an Agency

SEO Agency vs. In-House Team: Who Wins the Ranking Rumble

When it comes to SEO, the debate between in-house and hiring an agency is as old as time—or at least as old as Google’s first algorithm. But what is it that makes an agency stand out from an in-house team, and why should you even consider outsourcing such a critical part of your marketing strategy? […]

SEO Shouldn’t Fear AI—Learn GEO Instead!

SEO pros research keywords, content writers craft the perfect blog, and then—bam!—along comes AI, typing away faster than a caffeine-fueled writer on a deadline. Tools like ChatGPT are out here producing blog posts, sales copy, and articles in mere seconds. Suddenly, SEO professionals are left wondering if they’re about to be replaced by robots. The […]

8 Must-Try Strategies to Boost Your SaaS Conversions in 2025

Hey SaaS founders and marketers! 👋 Are you ready to turn your website visitors into loyal customers? If your answer is a big “YES”, then stick with me. 2025 is bringing some exciting opportunities (and challenges), and we’re here to help you navigate through them. In this post, we’ll walk through 8 must-try strategies to […]

How to Use Customer Testimonials to Improve SEO

Pretend you’re on the lookout for an iPhone 16. You’ve done your research but still feel unsure. What do you do next? Check the reviews! That’s exactly what your potential customers are doing when they land on your website—scoping out testimonials to see if you’re the real deal. Now, here’s where things get interesting: Testimonials […]

How to Create Content for User Intent (Step-by-Step Guide)

How User Intent Completes Your Content Strategy

Alright, imagine this: you walk into a restaurant and ask the waiter for a juicy burger, and instead, they hand you a salad. Sure, the salad might be good, but it’s not what you asked for, right? That’s exactly how your audience feels when they search for something, and your content gives them something else. […]

Long-Tail vs. Short-Tail Keywords: Which Should You Use in Your SEO Strategy

Short-Tail vs Long-Tail Keywords: Drive SEO Success

If you’ve ever dipped your toes into the world of SEO, you’ve probably heard the terms long-tail and short-tail keywords. But what do they mean? More importantly, which one is best for your business? The truth is, both have their place in a solid SEO strategy, but they come with their own advantages and disadvantages. […]

Advanced SEO Strategies for SaaS Companies to Strengthen Online Presence

You’ve got an amazing SaaS product. It solves real problems, your users love it, and you’re ready to scale. There’s just one issue – your website isn’t pulling in the right traffic, and your SEO feels like it’s stuck in the past, just like the funding round that didn’t close. 😅 Fear not! If you’re […]

The Role of User Experience in Website Ranking

Google delivering simply awesome user experience

Ever visited a website and instantly knew exactly what to do? That’s the magic of great user experience (UX), and no one does it better than Google. ❤️ Founded in 1998, Google became the world’s leading search engine by offering a seamless, intuitive interface. With over 3.5 billion searches daily, its success isn’t just about […]

Core Pillars of Local SEO: How to Drive More Customers Your Way

Let’s take an example: you own a business in Ahmedabad. You have amazing products, a friendly staff, and a prime location, but… there’s one problem. People can’t find you online. 😅 That’s where local SEO comes in. It helps your business shine like a brightly lit Garba night during Navratri, ensuring your customers find you […]