AI Changed
Digital Marketing
Buyers now find, compare, and choose with AI.
We use AI to bring you leads.
About Thrillax
Every business has experience, knowledge, and stories worth sharing. We help you turn yours into customers.
Krunal Soni started Thrillax in 2018. In over 20 years in this industry, he has watched search evolve, platforms change, and technologies come and go. One thing hasn’t changed: people want to learn from other people’s experience.
That’s why we partner with founder-led businesses that value long-term thinking over quick wins, and turn their expertise into content, conversations, and connections that bring in the right audience.
Just work built for you, by people invested in the result. Working with Thrillax feels less like hiring an agency, and more like gaining a long-term partner.
Thrill + Relax = Thrillax
We work in a simple, measured way, and only on the work that moves numbers.
Better visibility, stronger signals, and content that turns visitors into customers. It’s how our team works, and how we work with you.
AI gives us speed. Experience gives us judgement.
We use AI to research, test, and move faster, wherever it genuinely helps.
Two decades of seeing what works, so we never rush a decision that matters.
Reads naturally to people, and clearly to search engines and AI models.
Our goal is simple: keep your brand strong in search, in AI answers, and everywhere buyers look for real guidance.
Five steps. No bloated reports, no busy work.
We start with a conversation, not an audit.
Your customers, your margins, your sales cycle, and what a good lead actually looks like to you.
We review your site, search data, and competitors, then rank every opportunity by impact and effort.
You get a short list, not a 90-page report.
A clear roadmap: what we’ll do, in what order, and how we’ll know it’s working.
Nothing starts until it makes sense to you.
The experts who plan it are the ones who build it: technical fixes, pages, and content.
No account managers.
No handoffs.
We track leads and revenue, not just rankings.
Search, customers, and your business keep changing, so the plan changes with them.
How we get you found. Four ways we put your business in front of the right people: on Google, in AI answers, and wherever your buyers look.
Know where to focus before you spend.
We find out where your buyers actually search: Google, AI tools, forums, review sites. Then we build a plan around the places that bring customers, not just traffic.
IncludesAudience and keyword research · Competitor analysis · A prioritized roadmap
Content people trust, and AI tools quote.
In-depth pages and articles shaped by a senior strategist, not churned out by the dozen. Researched, opinionated, and useful enough to be cited by readers and by AI models.
IncludesService pages · Long-form guides · Refreshing existing content
A site search engines can easily understand.
The behind-the-scenes work most people skip: site structure, internal links, schema, and page speed. Unglamorous fixes that keep paying off for years.
IncludesTechnical audit · Site structure · Schema markup · Speed and Core web vitals
Show up when people ask ChatGPT.
Practical work to help your business appear accurately in ChatGPT, Google AI Overviews, Perplexity and similar tools. It’s a new field, so we’ll tell you honestly what’s proven and what isn’t.
IncludesAI visibility check · Brand and entity clarity · Content written to be cited
The honest part
Most businesses aren’t short on marketing. They’re paying for a lot of it that never turns into customers.
We sit down with you, look at what’s actually bringing in business, and cut everything else. Fewer things, done properly, aimed at the customers you want.
Even if it means turning down the work.
From the first call onwards. No account managers in between.
If three things will grow your business, we won’t sell you ten.
Enquiries, leads, and sales. Rankings only matter if they lead there.
The first conversation costs nothing. You’ll leave knowing what’s worth fixing, whether you work with us or not.